July 2, 2026 – Viral Vault India | Marketing, Ads, Brands, Campaigns, and More

FSSAI Issues Notices to Red Bull, Monster and Sting Over ‘Energy Drink’ Labelling

July 2, 2026 by Newsroom

The Food Safety and Standards Authority of India (FSSAI) has issued notices to several major beverage brands over their use of the term “energy drink” and related functional claims on packaging and marketing. Link: https://www.instagram.com/p/DaQCMqvj1Q8/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== In a series of Instagram posts on July 1, the regulator named brands including Red Bull, Monster, Reliance Consumer Products’ … Read more

Mastercard’s New Campaign Turns Everyday Spends Into a Story

July 2, 2026 by Newsroom

Mastercard has launched a new campaign, ‘Sirf Card Nahi, Mastercard’, built around a simple idea – everyday spending deserves more than just a card, it deserves one that works harder for you. The campaign unfolds across nine short films, each rooted in a familiar spending moment: paying utility bills, booking travel, shopping on EMI, tapping … Read more

Adarsh Gourav Heads to the Northeast for Air India Express’ New Docuseries

July 2, 2026 by Newsroom

Edstead has teamed up with Air India Express and Dentsu Sports & Entertainment for Voices of the Land, a six-part docuseries starring actor Adarsh Gourav, premiering on JioHotstar on July 3. Video Link: https://www.instagram.com/reel/DaLOI4oJ7ey/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The series follows Gourav as he journeys across the Northeast, documenting the traditions, music, folklore and everyday lives of indigenous communities … Read more

ITC Joins the Cola Race With Sunfeast Sip N Fizz

July 2, 2026 by Newsroom

ITC has stepped into the carbonated soft drinks category with the launch of Sunfeast Sip N Fizz, marking its first move into the cola segment, as reported by The Economic Times. The rollout has started small and deliberate – currently available only in Andhra Pradesh and Telangana, where ITC appears to be testing consumer response … Read more

WhatsApp’s Privacy Feature Meets India’s Fraud Fears

July 2, 2026 by Newsroom

India’s IT ministry has directed Meta to explain, within three days, why regulatory action shouldn’t be taken against WhatsApp’s planned “usernames” feature, according to a government letter reviewed by Reuters. The ministry has ordered the rollout paused in the country until formal consultations are complete. The feature would let users reserve unique usernames and start … Read more

Tiny Sengupta Appointed CMO of Bajaj Electricals

July 2, 2026 by Newsroom

Bajaj Electricals has appointed Tiny Sengupta as its new Chief Marketing Officer. Bringing over 22 years of experience across FMCG and healthcare, she joins from Johnson & Johnson India, where she served as Country Director – Vision Care. In her new role, Sengupta will lead the marketing strategy and brand growth for Bajaj Electricals and … Read more

Deb Dutta Joins BBH India as Executive Director & Head of Office, Mumbai

July 2, 2026 by Newsroom

BBH India has appointed Deb Dutta as Executive Director & Head of Office, Mumbai. He joins from McCann, where he led McCann Worldgroup Mumbai, bringing extensive leadership experience to drive the agency’s growth and strengthen its presence in the market.

Dentsu Creative Named Creative Partner for Lotte India

July 2, 2026 by Newsroom

Lotte India, part of the global Lotte Group and a major confectionery player, has appointed Dentsu Creative as its creative agency partner following a multi-agency pitch. The account will be managed out of the agency’s Chennai office. The mandate covers Lotte’s entire portfolio, including Choco Pie, Pepero, and the Joee & Toffee range spanning Coffy … Read more

Zee Bags Bundesliga Rights, Bringing German Football Home to Indian Screens

July 2, 2026 by Newsroom

Zee Entertainment has secured exclusive broadcast and digital rights to the Bundesliga in India for the next five years, adding another marquee international football property to its growing sports portfolio. Starting with the 2026-27 season, matches will stream exclusively on Zee5 and air across Unite8 Sports channels, with coverage spanning live games, highlights, and dedicated … Read more

Polaroid’s New Ad Tells You to Put the Phone Down

July 2, 2026 by Newsroom

While AI-generated images grow harder to tell apart from real ones, Polaroid is betting that consumers still crave pictures that were actually lived, not generated. Link: https://www.instagram.com/p/DZm4MMnjcv9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The 89-year-old instant camera brand has launched The Best of Summer Analogue, a billboard campaign across London and New York built entirely on witty, screen-skeptical one-liners. Near Coney … Read more

FSSAI Issues Notices to Red Bull, Monster and Sting Over ‘Energy Drink’ Labelling

Mastercard’s New Campaign Turns Everyday Spends Into a Story

Adarsh Gourav Heads to the Northeast for Air India Express’ New Docuseries

ITC Joins the Cola Race With Sunfeast Sip N Fizz

WhatsApp’s Privacy Feature Meets India’s Fraud Fears

Tiny Sengupta Appointed CMO of Bajaj Electricals

Deb Dutta Joins BBH India as Executive Director & Head of Office, Mumbai

Dentsu Creative Named Creative Partner for Lotte India

Zee Bags Bundesliga Rights, Bringing German Football Home to Indian Screens

Polaroid’s New Ad Tells You to Put the Phone Down

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