Pallavi A. Singh has joined Genpact as Vice President – AI & Data Advisory, bringing over 17 years of experience in AI, technology, and business transformation. Previously serving as Executive Director – AI & Data, Enterprise Transformation at Providence India, she will now work closely with business leaders and boards to shape AI strategies, drive … Read more
Rini Nandy has started a new chapter as Head of Marketing, BabyShop India, marking a return to the Landmark Group, an organization she considers one of her favorites. In her new role, she will lead BabyShop’s brand-building efforts in India, bringing her extensive marketing expertise to drive growth and strengthen the brand’s presence in the … Read more
Former JioStar Marketing Director Vishal N. Sharma has joined US-based J Brrothers LLC as Head of India Operations. Bringing over two decades of experience across marketing, branding, business strategy, and growth, Sharma will lead the company’s India operations and support its global expansion plans. Prior to this, he spent seven years at JioStar and has … Read more
Škoda Auto India’s Kylaq has completed a 19,351-km overland expedition from Pune to Prague, covering two continents and 13 countries over 70 days. The journey began at the Škoda Auto Volkswagen India manufacturing facility in Pune and ended in Prague, symbolically connecting the Kylaq’s manufacturing base in India with Škoda’s home country, the Czech Republic. … Read more
Nexus Select Malls has partnered with District by Zomato for its Purple Day Weekend Sale, extending its ongoing End of Sadness Sale campaign with app-based offers. Under the collaboration, District users can avail Rs 1,500 off purchases of Rs 10,000 or more at participating brands across Nexus Select Malls. The offer runs from July 10-12 … Read more
Digital lending platform Fibe has launched Jiyo Full Size, an AI-generated campaign built around a familiar reality – how financial constraints often push people to scale down or delay their personal aspirations. The three-part brand film series centres on common personal loan use cases: weddings, travel and home improvement. Each film plays on the familiar … Read more
Goosebumps Network and Words Matter have entered a strategic alliance to offer integrated brand communications and marketing services under one framework. The partnership brings together Words Matter’s public relations and strategic communications strengths with Goosebumps Network’s expertise across integrated marketing, creative communications, digital marketing and experiential engagement. Together, the agencies will work with organisations on … Read more
Pepsi recently found itself at the centre of an unplanned marketing case study after a social media post promoting its Wild Cherry variant sparked significant online backlash. The post, shared on Threads, read: “Pepsi Wild Cherry is what happens when regular cherry stops asking permission.” The intent appeared straightforward – positioning the flavour as bolder … Read more
Google has rolled out a new Search Console feature that lets creators and publishers track how their content on Instagram, TikTok, X and YouTube performs across Google Search and Discover. The update pushes Search Console beyond its traditional website-analytics roots, giving users a single dashboard to see how audiences discover their social and video content … Read more
McCann India has pushed back the deadline for Fresh Take 2026, its talent-discovery platform built with D&AD and Mothership Productions to spotlight India’s next wave of ad film directors. Entries, originally due earlier, will now be accepted until Monday, 20th July, 11:59 PM IST, giving emerging talent extra runway to put their strongest work forward. … Read more
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