CEAT Ltd. stepped up its brand-building efforts in FY26, increasing its advertising and sales promotion expenditure by 15% to ₹325 crore, as the tyre maker leveraged marquee sporting events such as the Indian Premier League (IPL) and the Women’s Premier League (WPL) to deepen consumer engagement. According to the company’s latest annual report, advertising spend rose from ₹283.7 crore in FY25 to ₹325 crore in … Read more
Meesho is doubling down on creator-led commerce, with its Content Commerce business delivering strong growth in the first quarter of FY27. The ecommerce platform reported a 141% year-on-year increase in Content Commerce Net Merchandise Value (NMV), highlighting the growing influence of creators in driving product discovery and purchases. The company also revealed that the number of active order-generating content … Read more
Havas has reported a strong first half for 2026, with India continuing to be one of the global advertising group’s best-performing markets. The company delivered 2.5% organic growth in net revenue during the period, supported by solid momentum across key international regions. For the first six months of 2026, Havas posted net revenue of €1.362 billion, up from €1.346 … Read more
Burger King is taking customers on a trip down memory lane with the launch of Boomer King, a limited-edition menu inspired by some of the most iconic television shows of the 1980s and 1990s. Available from July 21, the nostalgic offering celebrates classic series including Charmed, Beverly Hills, 90210, Saved by the Bell and Knight Rider. Every Boomer King meal … Read more
When rumours start doing the rounds, some brands issue lengthy press statements. OnePlus chose memes instead. The smartphone brand has taken a humorous route to shut down speculation around its India operations, launching a social media campaign that pokes fun at reports suggesting it was winding up business in the country. Instead of a corporate … Read more