UNIBIC has rolled out a new campaign for its Swaadesi Biskut range titled ‘A Biskut Moment’, built around the idea that India runs on conversation – gossip, banter, stories, and everything in between. Conceptualised by Theblurr, the campaign brings the brand’s core proposition, ‘Chai, Gupshup aur Biskut’, to life by positioning Swaadesi Biskut as the … Read more
The Esports Foundation has partnered with adidas for the inaugural Esports Nations Cup (ENC), naming the sportswear brand as the tournament’s official kit partner. Under the partnership, adidas will design and produce competition apparel for national teams representing more than 100 countries and territories. Around 2,000 athletes and coaches will receive customised jerseys and tracksuits, … Read more
Mumbai Falcons Racing (MFRL) has appointed India women’s cricketer Jemimah Rodrigues as brand ambassador for the F1 Sim Racing India Open 2026, joining cricketer Shreyas Iyer, who is also associated with the initiative. The nationwide championship aims to identify Indian sim racing talent, with participants competing for a chance to progress through the tournament. As … Read more
Google will bring its Gemini Spark AI agent to AI Pro and AI Ultra subscribers in India next month, according to a report by The Mint. Unveiled at Google I/O 2026, the feature has so far been available only to paid users in the US, powered by the Gemini 3.6 Flash model. Gemini Spark automates … Read more
Yardley London, the 250-plus-year-old fragrance brand from Wipro Consumer Care and Lighting, has launched a new campaign spotlighting its commitment to superior quality, rooted in a legacy of consistency and sensorial excellence. As consumers seek authenticity without compromising on performance, Yardley reinforces its talc’s time-tested formula – a fine texture that blends smoothly, absorbs moisture, … Read more
Swedish watch brand Daniel Wellington has named actor Sharvari as its brand ambassador for its watches portfolio in India, marking a fresh push to deepen its presence in the country. The announcement was made at a launch event in Mumbai, attended by media, influencers, and retail partners. Sharvari will feature across the brand’s upcoming campaigns … Read more
Unilever has appointed Tanu Sinha as Head of Design, India. She joins the company after more than seven years at PepsiCo, where she served as Head of Design. With previous leadership roles at Landor & Fitch, YAAP, Elephant Design, and other leading design firms, Sinha brings extensive expertise in branding, packaging, and design strategy to … Read more
VCCircle’s Family Office Summit 2026 concluded successfully at Taj Lands End, Mumbai, drawing strong participation from India’s leading single- and multi-family investment platforms, institutional allocators, and policymakers across a day-long agenda of practitioner-led discussion. Spanning more than a dozen sessions, the summit moved beyond surface-level commentary to address the real pressures shaping Indian family wealth … Read more
The Insurance Regulatory and Development Authority of India (IRDAI) has given final regulatory approval to Patanjali Ayurved and the Dharampal Satyapal (DS) Group’s acquisition of Magma General Insurance, in a deal valued at nearly Rs 4,500 crore, according to a report by The Economic Times. The clearance completes the transaction first announced in March and … Read more
FMCG major Dabur India Ltd raised its advertising and publicity expenditure by 13.6% year-on-year to Rs 229.46 crore in Q1 FY27, up from Rs 201.96 crore a year earlier, as the company doubled down on brand investments despite inflationary pressures and volatile commodity prices. Consolidated revenue grew 10.6% to Rs 3,764.39 crore for the April-June … Read more
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