Quick home services platform Snabbit has crossed 1.15 lakh fulfilled jobs per day, marking a 250-fold increase in daily orders in less than two years since its launch. The milestone reflects the company’s rapid expansion while continuing to improve operational efficiency and unit economics. During the first quarter of FY27, Snabbit completed over 4 million jobs in its core househelp category. … Read more
Ogilvy has won the creative mandate for a selection of Diageo brands following a competitive multi-agency pitch, marking a significant development in the alcoholic beverages sector. Instead of consolidating its creative business under a single agency, Diageo will continue its long-standing multi-agency model, assigning different creative partners to brands based on strategic needs and expertise. … Read more
LG Electronics India has introduced its latest digital campaign, ‘Now Anyone Can Wash’, to showcase its AI DD™ 2.0 Washing Machines. The campaign highlights how artificial intelligence is making laundry easier by removing the complexity of selecting wash settings, identifying fabrics and measuring detergent, allowing anyone in the household to do laundry with confidence. Built around a … Read more
Arth by Emcure, the wellness brand founded by entrepreneur Namita Thapar, has launched its nationwide ‘Fight Against Obesity’ campaign to encourage informed conversations around obesity and inspire healthier lifestyle choices. Designed as a social-first initiative, the campaign aims to replace stigma with education by promoting science-backed insights on weight management and overall wellness. As part of the … Read more
Connected TV (CTV) emerged as a stronger and more diverse advertising platform than traditional linear television during the FIFA World Cup 2026, according to the latest TAM Sports report. While overall advertising volumes on linear TV dipped 4% compared to the 2022 tournament, advertiser participation increased significantly as the competition progressed. The report analysed commercial advertising across all … Read more
Reliance Trends has unveiled its latest Onam campaign, spotlighting a fresh take on festive fashion through a vibrant film featuring actor Preity Mukundhan, dancer and digital creator Sarangi Shyam, and DJ Attakkari. Conceptualised by PlusOne Design, the campaign blends tradition with contemporary self-expression, capturing how younger audiences are redefining festive celebrations. The campaign showcases Reliance … Read more