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Day: August 3, 2026

McCafé hits 200 outlets, unveils campaign with Tara Sutaria

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McDonald’s India – North and East has expanded its McCafé footprint to 200 outlets across the region and celebrated the milestone with a new campaign featuring actor Tara Sutaria. Conceptualised by BBDO India, the campaign reinforces McCafé’s ‘Good Vibes Start with McCafé’ platform while highlighting the brand’s growing presence in India’s evolving coffee culture. Alongside the campaign, McCafé has introduced a refreshed summer … Read more

Pulse Candy partners with Spider-Man: Brand New Day

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DS Group’s confectionery brand Pulse Candy has partnered with the upcoming Spider-Man: Brand New Day movie for a nationwide 360-degree consumer engagement campaign. The collaboration brings together one of India’s most popular candy brands and the iconic superhero through an integrated marketing initiative spanning digital, outdoor, cinema, retail and social media. Built around the message “Even Spider-Man Cannot Resist Pulse,” the … Read more

Kotak Mahindra Bank elevates Jyoti Samajpati to EVP

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Jyoti Samajpati has been elevated to EVP – Head Marketing & Propositions (Consumer Bank) at Kotak Mahindra Bank, from her previous role as Head Propositions. She’ll lead the Kotak brand, customer experience and go-to-market strategy, bringing two decades of experience from Unilever, Marico and MullenLowe Lintas Group.

WPP Media wins SharkNinja APAC’s integrated media mandate in India

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SharkNinja APAC has appointed WPP Media as its integrated media partner for India, as the global home appliance brand accelerates its expansion in the country. Under the mandate, Wavemaker, WPP Media’s media agency, will oversee media strategy, planning, investment and performance marketing across both digital and offline platforms. The partnership is aimed at building a unified media ecosystem … Read more

Tanishq unveils ‘Festival of Diamonds’ campaign featuring Ananya Panday

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Tanishq has launched its latest ‘Festival of Diamonds’ campaign featuring actor Ananya Panday, celebrating the timeless appeal of natural diamonds through a warm and relatable story. Conceptualised by TBWA\Lintas, the campaign showcases the brand’s natural diamond jewellery collection as an elegant choice for everyday wear. The campaign film captures a playful moment at home, where a child becomes fascinated … Read more

Eureka Forbes launches SmartClean campaign with Shraddha Kapoor

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Eureka Forbes has unveiled its latest campaign, ‘Ghar Ka New Favourite’, featuring actor Shraddha Kapoor to promote its Forbes SmartClean robotic vacuum cleaner. The campaign highlights the growing role of artificial intelligence in home cleaning, positioning the device as a smart, hands-free solution for modern Indian households. The campaign film showcases Kapoor interacting with the AI-powered robotic vacuum cleaner as … Read more

CNN-News18 launches ‘Raw Report’ with Shawan Sen

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CNN-News18 has expanded its programming lineup with the launch of ‘Raw Report’, a new weekday news show anchored by senior journalist Shawan Sen. Premiering on August 3, the programme will air at 12 pm and 10 pm across television, Connected TV (CTV) and YouTube. Designed to combine live reporting with in-depth analysis, Raw Report aims to move beyond breaking headlines by delivering exclusive stories, … Read more