Eureka Forbes has unveiled its latest campaign, ‘Ghar Ka New Favourite’, featuring actor Shraddha Kapoor to promote its Forbes SmartClean robotic vacuum cleaner. The campaign highlights the growing role of artificial intelligence in home cleaning, positioning the device as a smart, hands-free solution for modern Indian households.
The campaign film showcases Kapoor interacting with the AI-powered robotic vacuum cleaner as it navigates everyday household challenges with minimal human intervention. Designed for busy homes, the SmartClean range uses intelligent technology to automate cleaning, allowing users to spend less time on chores and more time with their families.
Equipped with AI-powered navigation, obstacle detection and self-maintenance capabilities, the robotic vacuum cleaner is designed to move efficiently around furniture and people while delivering consistent cleaning performance. The campaign reinforces the convenience of smart home technology and its ability to simplify daily routines.
Commenting on the launch, Anurag Kumar, Chief Growth Officer at Eureka Forbes, said Indian households are becoming increasingly dynamic, with consumers seeking intelligent solutions that fit seamlessly into their lifestyles. He added that the ‘Ghar Ka New Favourite’ campaign positions the Forbes SmartClean as a dependable cleaning companion that adapts to changing home environments while keeping spaces clean with minimal effort.
The campaign reflects Eureka Forbes’ continued focus on expanding its portfolio of smart home solutions and meeting the growing demand for AI-enabled appliances in India.
The Forbes SmartClean robotic vacuum cleaner is available through the company’s official website, leading e-commerce platforms and retail outlets across the country. Through this campaign, Eureka Forbes aims to strengthen awareness of intelligent home cleaning technology and encourage wider adoption of automated cleaning solutions.
