McDonald’s India – North and East has expanded its McCafé footprint to 200 outlets across the region and celebrated the milestone with a new campaign featuring actor Tara Sutaria. Conceptualised by BBDO India, the campaign reinforces McCafé’s ‘Good Vibes Start with McCafé’ platform while highlighting the brand’s growing presence in India’s evolving coffee culture.

Alongside the campaign, McCafé has introduced a refreshed summer beverage lineup featuring Strawberry Matcha, Affogato, Salted Caramel Latte, Chai Latte and Passion Fruit Cooler, offering consumers a wider range of seasonal coffee and refreshment options.

Commenting on the milestone, Anant Agarwal, Vice-Chairperson, CPRL (McDonald’s India – North and East), said the expansion reflects McCafé’s ambition to become one of India’s most loved and trusted coffee brands by making quality coffee more accessible. He added that the refreshed brand platform and partnership with Tara Sutaria are aimed at strengthening McCafé’s connection with younger consumers and positioning it as an everyday coffee destination.

Sharing her thoughts on the collaboration, Tara Sutaria said coffee is an essential part of her daily routine, whether to start the day, recharge in the afternoon or unwind. She added that McCafé has long been one of her preferred coffee destinations, with its Cappuccino being among her favourite choices.

The new beverage range is now available across McCafé outlets in North and East India through dine-in, takeaway, drive-thru, delivery platforms and the McDonald’s app.

With the latest campaign, McCafé continues to strengthen its presence in India’s competitive café segment by combining new product innovation with celebrity-led storytelling and wider accessibility.