Ranveer Singh-backed nutrition brand SuperYou has entered the puffed snacks category with the launch of Power Puffs, expanding its range of protein-focused snacks. The new offering is available in four flavours-Chilli Masala, Maaad Achari, Cheesy Cheese and Pizza Party.
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The baked snack range delivers up to 13g of protein per pack, catering to consumers looking for healthier snacking options without compromising on taste. Power Puffs will be available across e-commerce, quick commerce and retailchannels nationwide.
The launch builds on SuperYou’s existing portfolio, which includes Protein Wafers, Multigrain Protein Chips and Minis, as the brand continues to strengthen its presence in the better-for-you snacking segment.
Commenting on the launch, Ranveer Singh, Co-founder of SuperYou, said Power Puffs combines bold flavours with a fun snacking experience. He added that the product’s distinctive bolt-shaped design and flavour variety were created to deliver an enjoyable snack that consumers would keep coming back to.
Nikunj Biyani, Co-founder of SuperYou, said modern consumers increasingly expect snacks that balance taste with better ingredients. He noted that Power Puffs was developed to reinvent one of India’s favourite snack formats by combining familiar flavours, added protein and a unique shape, making it suitable for everyday consumption.
With the launch of Power Puffs, SuperYou continues to expand its product portfolio while tapping into the growing demand for convenient, protein-rich snacks in India’s evolving packaged food market.
