Arth by Emcure, the wellness brand founded by entrepreneur Namita Thapar, has launched its nationwide ‘Fight Against Obesity’ campaign to encourage informed conversations around obesity and inspire healthier lifestyle choices. Designed as a social-first initiative, the campaign aims to replace stigma with education by promoting science-backed insights on weight management and overall wellness.

As part of the campaign, Arth by Emcure will collaborate with leading doctors, nutrition experts and fitness professionals to simplify discussions around obesity, metabolism, nutrition and sustainable health practices. The initiative seeks to make credible medical information more accessible through engaging digital content.

A key highlight of the campaign is a series of 30-second educational videos featuring Namita Thapar in conversation with some of India’s leading medical experts. The bite-sized format is intended to deliver practical health advice in an engaging and easy-to-understand manner for a wider audience.

Beyond digital platforms, the campaign will extend its outreach to schools across India through educational programmes designed to promote healthy habits among children. The initiative will conclude with an annual conference and awards programme recognising individuals and organisations working towards obesity awareness and healthier communities.

Speaking about the campaign, Namita Thapar said obesity is a growing global challenge and emphasised the need for expert-led education delivered in a simple and engaging format. She added that the short-form videos are designed to inform without being preachy.

The campaign is supported by Arth’s Bitter Drops, a pre-meal supplement formulated with 14 natural bitter herbs to help manage food cravings. Through this initiative, Arth by Emcure aims to build long-term awareness around preventive healthcare and encourage healthier, science-backed lifestyle decisions.