Excel Entertainment has expanded its creative portfolio with the launch of Excel Music, a dedicated music label backed by Universal Music Group (UMG) as a strategic shareholder and its marketing and distribution partner. The move marks the production house’s foray into the music business, strengthening its presence beyond film production. The label’s inaugural release will be the soundtrack … Read more
Amaron has unveiled an immersive in-cinema campaign to promote its home power backup solutions by recreating a brief power outage inside movie theatres. Conceptualised by Omnicom Media’s Lodestar UM and executed by Rapport, the activation transforms a familiar consumer experience into a memorable brand interaction. Built on the insight that people often think about power backup only when … Read more
Ranveer Singh-backed nutrition brand SuperYou has entered the puffed snacks category with the launch of Power Puffs, expanding its range of protein-focused snacks. The new offering is available in four flavours-Chilli Masala, Maaad Achari, Cheesy Cheese and Pizza Party. Link: https://www.instagram.com/reel/DbkPFsaoiIz/?igsh=MXdweDF0MXp0NTQwZQ== The baked snack range delivers up to 13g of protein per pack, catering to consumers looking for healthier snacking options … Read more
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