Sudeep Saha has been appointed as Head of Social Media at Snapdeal. In his new role, he will lead the brand’s social media strategy, digital storytelling, content innovation, and audience engagement. Saha brings extensive experience from leadership roles at Jupitice Justice Technologies, Tips Music, Myntra, and ByteDance, with expertise in digital marketing, creator ecosystems, and … Read more
Vi has partnered with Spotify to bundle Premium subscriptions with select prepaid recharge plans, adding music streaming to its entertainment offerings alongside voice, data and OTT benefits. The telecom operator has rolled out three prepaid options featuring Spotify Premium access. The Rs 435 plan offers unlimited 4G/5G data, unlimited calls, 100 SMS per day, JioHotstar … Read more
Liqvd Asia has secured the social media and online reputation management (ORM) mandate for Narayana Health after a competitive multi-agency pitch. The win underscores how central digital platforms have become to healthcare decision-making, with patients often researching and engaging online long before ever stepping into a hospital. As part of the mandate, Liqvd Asia will … Read more
Crocs has rolled out the next chapter of its ‘Let Them Talk’ campaign in India, tapping brand ambassador Siddhant Chaturvedi to front the launch of its new Echo II silhouette. Video Link: https://www.instagram.com/reel/Dbm6uqtMtZ3/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign film brings together rapper-singer Tsumyoki, dancer-choreographer Srilakshmi, and graffiti artist Left Hander, weaving music, dance and visual art into a … Read more
Hero MotoCorp has appointed Anuj Dua as Chief Business Officer – Premium Segment. With over two decades of experience across Hero MotoCorp, Royal Enfield, and Bajaj Auto, Dua will lead the company’s premiumisation strategy by driving portfolio expansion, strategic partnerships, and stronger rider engagement across premium, lifestyle, and performance motorcycle categories.
Ferrero has promoted Mohiit Bagla as its new Head of E-Commerce. He takes on the role after serving as General Manager and Regional Head (East). With over three years at Ferrero, Bagla has also led sales capability initiatives and brings extensive experience from roles at Reliance Consumer Products, Marico, GSK Consumer Healthcare India, and Pidilite … Read more
Satish Nair has been appointed CEO of WPP Production India, succeeding Karthik Nagarajan. With over 25 years of experience, including 15 years at WPP Production, Nair returns to lead the business after serving as Global Chief Growth Officer and Chief Client Officer for APAC. His appointment marks a new chapter for the company as it … Read more
Tilaknagar Industries (TI), one of India’s leading alcoholic beverage companies, has appointed Apostrophe Ventures as its corporate and brand communications partner following a multi-agency pitch. The partnership comes as the company accelerates its growth strategy and strengthens its presence in the premium Indian spirits market. Under the mandate, Apostrophe Ventures will lead TI’s integrated corporate communications and … Read more
PhonePe has introduced PulsePro, a new enterprise intelligence platform designed to help businesses make informed decisions using aggregated and anonymised transaction data. Built on the company’s extensive digital payments ecosystem, the platform offers hyperlocal market insights to support expansion strategies, distribution planning and business growth. PulsePro enables organisations to analyse transaction trends across PhonePe’s vast network … Read more
Actor, creator and entrepreneur Bhuvan Bam has expanded his business portfolio with the launch of Sarkar, a premium fragrance brand co-founded with Neel Gogia, Rohit Raj and Jag Chima. Developed over nearly three years, the brand aims to offer high-quality fragrances that blend craftsmanship with everyday accessibility. Sarkar debuts with a collection of four unisex perfumes-Orion, Noble, Throne and Regal. Priced between ₹1,000 and … Read more
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