Crocs has rolled out the next chapter of its ‘Let Them Talk’ campaign in India, tapping brand ambassador Siddhant Chaturvedi to front the launch of its new Echo II silhouette.
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The campaign film brings together rapper-singer Tsumyoki, dancer-choreographer Srilakshmi, and graffiti artist Left Hander, weaving music, dance and visual art into a single narrative built around creativity and self-expression. The Echo II, positioned as the newest addition to Crocs’ Echo franchise in India, is now available via the brand’s website, Myntra and retail stores.
Carly Gomez, CMO at Crocs, said self-expression is central to how people connect with the brand, adding that this chapter of ‘Let Them Talk’ celebrates a generation unafraid to experiment and embrace individuality on its own terms. She noted the Echo II reflects the brand’s push to bring bold design and comfort together for today’s culture.
Chaturvedi called the shoot a fun mix of creative disciplines, saying the campaign’s message – stay curious, keep experimenting, and don’t worry about others’ opinions – resonated with him personally. He also threw his weight behind the Echo II, describing it as bold, comfortable and full of character.
Varsha Patra, CEO/Co-founder of Homegrown, the agency behind the creative, said the goal was to make experimentation feel instinctive, with Chaturvedi’s journey unfolding across different art forms to show that growth comes from exploring without fear of judgment.
The campaign is now live across digital, social media and retail touchpoints.
