Actor, creator and entrepreneur Bhuvan Bam has expanded his business portfolio with the launch of Sarkar, a premium fragrance brand co-founded with Neel Gogia, Rohit Raj and Jag Chima. Developed over nearly three years, the brand aims to offer high-quality fragrances that blend craftsmanship with everyday accessibility.
Sarkar debuts with a collection of four unisex perfumes-Orion, Noble, Throne and Regal. Priced between ₹1,000 and ₹2,000, the fragrances feature parfum-strength formulations with a 25% fragrance oil concentration and have been developed in France and Spain. The collection is available through the brand’s official website, Amazon and Flipkart.
Speaking about the launch, Bhuvan Bam said Sarkar was created with a long-term vision rather than as a short-term celebrity brand. He added that fragrance is a powerful form of self-expression, and every aspect of the brand-from its identity to its formulations-has been carefully crafted to build meaningful consumer connections.
Neel Gogia, Co-founder of Sarkar, said the brand aims to bridge the gap between mass-market and luxury fragrances without compromising on quality or consumer experience. He added that the focus remains on creating a trusted fragrance house built on consistency and innovation.
Rohit Raj described fragrance as a deeply personal extension of identity, while Jag Chima said the collection was designed to strike the right balance between craftsmanship, wearability and individuality.
With Sarkar, Bhuvan Bam joins a growing list of creators expanding into lifestyle brands, signalling the increasing influence of the creator economy in India’s premium consumer market.
