Flipkart has launched a standalone beta app for its quick-commerce business, Minutes, as the company scales the service and expands its presence across India’s increasingly competitive quick-commerce market. The app is currently live on Google Play but available only to a limited set of users, with its availability verified in select pockets of Delhi NCR. … Read more
RENÉE Cosmetics has launched ‘Beauty Talks,’ a content-led podcast featuring actor Ravi Kishan alongside Priyank Shah, co-founder of RENÉE Cosmetics. The episode uses Kishan’s trademark humour to weave together conversations on beauty, confidence and glow, with the brand’s Lumi Glow product woven naturally into the discussion. Link: https://www.instagram.com/reel/DdB_m49NnnU/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== Kishan builds the conversation around an analogy … Read more
Nestasia, the modern home and lifestyle brand, has unveiled its latest festive campaign built around a simple, relatable idea: ‘Designs So Good, It Makes You Look.’ The campaign celebrates the moment when hosting goes beyond just food and festivities, turning attention instead to the quiet pride that comes when guests notice and appreciate the thoughtful … Read more
Kansai Nerolac Paints Limited (KNPL) has launched ‘Noor-e-Kashmir,’ a new digital series celebrating the homes of Kashmir and the people, craftsmanship and stories that shape them. Moving beyond the region’s landscapes, the series explores its architecture, positioning homes as central to Kashmiri culture, where families gather, guests are welcomed and communities connect. Shortlisted in collaboration … Read more
OpenAI has launched GPT-6 Astra, calling it the company’s most intelligent and most aligned model to date. The rollout began with a limited set of organisations and is expanding to ChatGPT Plus, Pro, Business and Enterprise users, alongside access via the OpenAI API, Microsoft Azure and AWS Bedrock. Consumer access currently runs through a “GPT-6 … Read more
Anushree Bose has joined GMR Airports as General Manager – Marketing. She will lead the organisation’s consumer-facing marketing and brand agenda, with a focus on integrated marketing, digital, CRM and customer experience. She has previously worked with Reliance, Canon India, Swatch Group and Nando’s India.
Spotify has launched ‘Roz ke kaam fun banao, Spotify Chalao,’ a campaign centred on how music makes routine tasks more enjoyable. The campaign comprises eight films across Hindi, Tamil, Telugu, Malayalam and Bhojpuri, each showing people leaning into music while going about everyday activities like ironing clothes, washing dishes, mopping and even fixing a lightbulb. … Read more
Mayank Kumar has joined IndiGo as Head of Content & Creative – Marketing. He moves from MobiKwik, where he served as Head of Content – Associate Director, overseeing brand, social, CRM and app content. Earlier, he spent nearly nine years at MakeMyTrip and began his career at Times Internet/Times of India.
Pepsi has kicked off its 26th NFL season campaign, enlisting Pro Football Hall of Famer Jerome Bettis and NFL wide receiver Justin Jefferson to front its latest creative under the brand’s ‘Tailgating Deserves Pepsi’ platform. The campaign casts Bettis as a game-day referee whose job is to flag food spreads missing Pepsi. In the launch … Read more
Parag Milk Foods has expanded its Avvatar nutrition portfolio into snacking with the launch of Avvatar Popped Chips, moving the brand beyond its existing lineup of protein powders, ready-to-drink beverages and bars into a more everyday consumption format. The popped, non-fried chips come in Magic Masala and Pudina variants, with each 30g pack delivering 10g … Read more