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RENÉE Cosmetics Taps Ravi Kishan’s Humour to Make Glow the Star of Its New Podcast

RENÉE Cosmetics has launched ‘Beauty Talks,’ a content-led podcast featuring actor Ravi Kishan alongside Priyank Shah, co-founder of RENÉE Cosmetics. The episode uses Kishan’s trademark humour to weave together conversations on beauty, confidence and glow, with the brand’s Lumi Glow product woven naturally into the discussion. Link: https://www.instagram.com/reel/DdB_m49NnnU/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== Kishan builds the conversation around an analogy … Read more

Nestasia’s New Festive Campaign Bets on Design So Good, Guests Will Check the Label

Nestasia, the modern home and lifestyle brand, has unveiled its latest festive campaign built around a simple, relatable idea: ‘Designs So Good, It Makes You Look.’ The campaign celebrates the moment when hosting goes beyond just food and festivities, turning attention instead to the quiet pride that comes when guests notice and appreciate the thoughtful … Read more

Kansai Nerolac’s ‘Noor-e-Kashmir’ Turns 12 Homes Into a Tribute to Kashmiri Craftsmanship

Kansai Nerolac Paints Limited (KNPL) has launched ‘Noor-e-Kashmir,’ a new digital series celebrating the homes of Kashmir and the people, craftsmanship and stories that shape them. Moving beyond the region’s landscapes, the series explores its architecture, positioning homes as central to Kashmiri culture, where families gather, guests are welcomed and communities connect. Shortlisted in collaboration … Read more

GPT-6 Astra Is Here – And OpenAI Says It’s the First Model to Cross Into “Critical” Territory

OpenAI has launched GPT-6 Astra, calling it the company’s most intelligent and most aligned model to date. The rollout began with a limited set of organisations and is expanding to ChatGPT Plus, Pro, Business and Enterprise users, alongside access via the OpenAI API, Microsoft Azure and AWS Bedrock. Consumer access currently runs through a “GPT-6 … Read more

Spotify’s New Campaign Turns Ironing, Dishes and Chores Into Everyday Music Moments

Spotify has launched ‘Roz ke kaam fun banao, Spotify Chalao,’ a campaign centred on how music makes routine tasks more enjoyable. The campaign comprises eight films across Hindi, Tamil, Telugu, Malayalam and Bhojpuri, each showing people leaning into music while going about everyday activities like ironing clothes, washing dishes, mopping and even fixing a lightbulb. … Read more

Pepsi Calls In Jerome Bettis to Referee Gameday Food Spreads Without Pepsi

Pepsi has kicked off its 26th NFL season campaign, enlisting Pro Football Hall of Famer Jerome Bettis and NFL wide receiver Justin Jefferson to front its latest creative under the brand’s ‘Tailgating Deserves Pepsi’ platform. The campaign casts Bettis as a game-day referee whose job is to flag food spreads missing Pepsi. In the launch … Read more

Avvatar Bets on Protein Chips to Push Parag Milk Foods Beyond Dairy

Parag Milk Foods has expanded its Avvatar nutrition portfolio into snacking with the launch of Avvatar Popped Chips, moving the brand beyond its existing lineup of protein powders, ready-to-drink beverages and bars into a more everyday consumption format. The popped, non-fried chips come in Magic Masala and Pudina variants, with each 30g pack delivering 10g … Read more

Amaron’s New Campaign Makes the Case That Modern Bikes Need Real Battery Power

Amaron has launched a new campaign, ‘Modern Bikes Ki True Power,’ for its True 4Ah battery range, spotlighting the rising electrical demands of today’s motorcycles. Conceptualised by TBWA\Lintas, the films use relatable street-side scenarios to show how features like LED lights, powerful horns, TFT displays and mobile charging are quietly stretching a bike’s power requirements. … Read more