Amaron has launched a new campaign, ‘Modern Bikes Ki True Power,’ for its True 4Ah battery range, spotlighting the rising electrical demands of today’s motorcycles. Conceptualised by TBWA\Lintas, the films use relatable street-side scenarios to show how features like LED lights, powerful horns, TFT displays and mobile charging are quietly stretching a bike’s power requirements. … Read more
Vi has rolled out a new ad film featuring Shah Rukh Khan, extending its ongoing campaign, ‘Vi Badal Raha Hai, Tayaar Rahiye.’ Titled ‘Vi Pe Sab Hai VIP,’ the film follows Khan as he mistakes Vi’s latest upgrades and benefits for a personal gesture, convinced the network is going out of its way just for … Read more
Nike has awarded its e-commerce mandate to Madison HiveMinds, the digital and performance marketing arm of Madison World, marking a significant account win as the sportswear giant overhauls its digital commerce strategy in India. The mandate covers key aspects of Nike’s e-commerce marketing and performance-led commerce activity, with digital commerce, performance optimisation and retail media … Read more
Laxmi Dental has launched a new consumer awareness campaign for its Illusion Zirconia Dental Crowns, fronted by actor Madhuri Dixit, aimed at nudging families to take dental treatment decisions more seriously. Link: https://www.instagram.com/reel/DdDg68piaYA/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== The campaign centres on two films built around a common household moment: when asked which crown they’d pick for a parent, a … Read more
Marico’s Nihar Naturals has rolled out ‘Kaala Teeka’, its first campaign built exclusively for Bihar, marking a fresh push to deepen the brand’s ties with the state’s consumers. The idea draws on the local custom of applying a kaala teeka – a mark of love, care and protection – and reframes it as a metaphor … Read more
New CEO. New iPhones. A $1,999 dual-screen device. And AI moving deeper into Apple’s everyday ecosystem. Apple has opened its biggest product event of the year with more than a new iPhone-it has opened the John Ternus era. Making his debut as CEO, Ternus has unveiled the latest additions to Apple’s ecosystem, led by the iPhone 18 … Read more