Beco co-founder Aditya Ruia has said the debate around ingredient transparency in household cleaning products will outlast the company’s legal setback, after the Delhi High Court ordered Beco to take down its comparative campaign against Hindustan Unilever’s Surf Excel and Vim. The dispute traces back to Beco’s #WarOnWhatsHidden campaign, which directly compared its products against … Read more
Vivek Mohan Sharma has been appointed CEO of Pinkvilla. He brings over two decades of experience across media, telecom and banking, having most recently served as Business Head – Youth, Music & English (TV+ JioHotstar).
Swiggy Instamart’s latest campaign uses a fictional “25-year anniversary” as a clever setup to unpack a very real consumer behaviour – how habit, more than genuine preference, quietly drives everyday shopping choices. The film opens with a woman fondly recalling nearly 25 years of “having tea” daily with her husband, only for the scene to … Read more
Tata Play has launched Tata Play Reality TV, a round-the-clock, ad-free channel dedicated to Hindi reality television, in partnership with Shemaroo Entertainment. The service kicks off with two archival seasons of Bigg Boss, with plans to expand the content library in the months ahead. At launch, the channel features Bigg Boss Season 1 (2006-07), hosted … Read more
Actor Vijay Deverakonda has stepped into the beauty and personal care space with Unhype, a functional skincare brand he has co-founded and helped build from the ground up, rather than simply fronting as a celebrity face. Targeted at 18-30 year-olds, Unhype offers unisex products built around everyday Indian conditions – heat, humidity, sweat, sun, pollution … Read more
TAM Media Research has applied for a licence under India’s new Television Ratings Policy, 2026, signalling a potential return as an active ratings player after its earlier stance of supporting BARC India post their joint venture. TAM’s proposed model is built around return-path data (RPD) as a starting point, before expanding into cross-screen measurement through … Read more
Complan, Zydus Wellness’ nutrition drink brand, has revived its iconic ‘Complan Boy’ property with a new campaign, ‘India ka Complan Boy’, starring young cricketer Vaibhav Sooryavanshi. The campaign updates a decades-old brand equity by anchoring it to Sooryavanshi, who made his international debut for India at just 15 and scored his maiden T20 half-century against … Read more
Rohan Prakash has joined WPP Media as Associate Vice President after more than four years at dentsu, where he most recently served as Associate Director of Account Management. He has also held media and strategy roles at MediaSense, Lodestar UM, Accenture, GroupM’s Wavemaker, and Arena Media.
Peep Beauty, positioned as India’s first eye beauty brand, has brought on actor Triptii Dimri as an investor and co-creator, alongside the launch of its debut campaign film, “Made You Look.” The move signals the brand’s push to reposition coloured contact lenses – long treated as a medical or functional product – as a beauty … Read more
Hamdard has teamed up with WPP Media on a new campaign for Safi, taking the brand’s core proposition of “true skin health starts from within” to Gen Z through a mix of OOH, influencer and digital activity. The campaign is built around the thought, “Skin problems? Your skincare might be working on the wrong side,” … Read more