Horlicks has stepped into the protein powder category with a new launch containing 24g of fermented yeast protein and 4g of prebiotic fibre per serving. Available in Chocolate, Coffee and Unflavored variants, the product comes packed as 28 single-serve sachets in a 1 kg pack, sold through retail and select online platforms across India. Rajneet … Read more
PivotRoots, a Havas company, has been named the digital media partner for Daayra, the upcoming Meghna Gulzar-directed film starring Kareena Kapoor Khan and Prithviraj Sukumaran. Produced by Junglee Pictures and Pen Studios, the film is set to release in cinemas on September 18, 2026. As part of the mandate, PivotRoots will drive the film’s digital … Read more
Vodafone Idea, now widely known as Vi, has spent 19 years reinventing itself – from Hutch’s beloved pug mascot to a 2018 merger of two former rivals, and now to a rebrand fronted by Shah Rukh Khan. In September 2026, the brand’s signature yellow dot moved after six years beside the “V,” transforming into a … Read more
Vodafone Idea, now widely known as Vi, has spent 19 years reinventing itself – from Hutch’s beloved pug mascot to a 2018 merger of two former rivals, and now to a rebrand fronted by Shah Rukh Khan. In September 2026, the brand’s signature yellow dot moved after six years beside the “V,” transforming into a … Read more
Ahead of World Heart Day, Saffola Gold has launched Dil Se Ladies First, a campaign urging women to pay closer attention to their own heart health instead of constantly prioritising everyone else’s. The campaign is rooted in a familiar insight – women often care for their families first and quietly push their own well-being to … Read more
Prudential Health India has rolled out Sense Banta Hai, its first-ever brand campaign, tackling the everyday confusion around health insurance with humour and relatable family moments. Created by TBWA\Lintas, the digital-first campaign is anchored by actor Sharib Hashmi across three films, each built around a real customer situation paired with one of the insurer’s offerings. … Read more
To mark National Engineers’ Day, Hilti India has released REWIND, a brand film that pays tribute to the engineers shaping the country’s infrastructure. Rather than showcasing finished landmarks, the film runs in reverse – starting with completed buildings, bridges, tunnels, airports and highways, then travelling back to the sketches, calculations and problem-solving that made them … Read more