Hershey’s India has launched a new brand campaign, “Life Is Hard, Par Hershey’s Hai Na Yaar,” created by TBWA\Lintas (part of Omnicom Advertising India), built on the idea that happiness isn’t something that simply arrives – it’s made through small, deliberate moments of comfort. The campaign film follows a protagonist navigating a chaotic day that … Read more
OpenAI is rolling out a set of new AI-driven features for ChatGPT Ads, including Sponsored Agents, natural-language campaign tools, and integrations with HubSpot and Shopify. Sponsored Agents are currently being tested with select advertisers in the US. The feature lets users who click on a relevant ad start a clearly labelled conversation with a business-sponsored … Read more
House of McDowell’s Soda has launched “Yaari Ki Nayi Vibe,” a new campaign featuring longtime brand ambassador Kartik Aaryan, evolving the brand’s established friendship platform to reflect how today’s generation experiences time with friends. Rather than centering on simply getting together, the campaign shifts focus to spontaneity – the idea that an ordinary hangout can … Read more
Fitness brand cult has launched the Cult Kinetic Massage Gun, its most powerful recovery device to date, aimed at bringing professional-grade muscle recovery technology within reach of everyday fitness enthusiasts, not just serious athletes. The launch taps into a growing shift in consumer mindset – recovery is increasingly being seen as integral to fitness performance, … Read more
Actress Huma Qureshi has launched Freefall, a new saree brand created in partnership with Indian handloom label Dressfolk, built around a distinctive idea – placing the woman, rather than the occasion, at the centre of the design philosophy. Link: https://www.instagram.com/reel/DdYZUqlgzGq/?utm_source=ig_web_copy_link&stkn=MzRlODBiNWFlZA== The debut collection brings together handwoven textiles from Chanderi, Varanasi, and Kutch, with each saree … Read more
Max Fashion has launched Max Project New, a purpose-led initiative built around a simple question: “What if new wasn’t something you bought off a rack, but something no one else could ever own?” The pan-India rollout begins in September, spanning stores, online, and the Max Fashion app. The debut edition is an exclusive festive collection … Read more
realme is bringing the magic of Harry Potter to the streets, launching a specially designed Harry Potter-themed bus activation to mark the launch of the realme 16 Pro 5G Harry Potter Edition. The multi-city tour will travel across Delhi, Chandigarh, Jalandhar, Jaipur, and Noida, bringing the immersive experience directly to young consumers. The bus will … Read more
Mercedes-Benz is marking 140 years of automotive innovation with a global expedition spanning 140 destinations across six continents, and its India chapter – conceptualized by BBDO India (team X) – reframes the country not as just another stop, but as a homecoming. Three S-Class vehicles, named Bertha, Carl, and Gottlieb, traced separate routes across India … Read more
After nearly two decades with the Tata Group, Siddhartha Butalia has joined flydubai as Senior Vice President, leading corporate brand, marketing and communications. The former Air India Express and AirAsia India CMO will oversee brand management, PR, internal communications and reputation as flydubai continues expanding its global network.
NODWIN Gaming has launched NODWIN Sports, a new mainstream sports vertical aimed at building new-age sports properties, driving mass participation, and unlocking opportunities across the Global South sports ecosystem. The vertical will apply NODWIN’s expertise in scaling high-engagement youth and entertainment IPs to mainstream sport – conceptualizing new-age competitions and fitness properties, building mass-participation lifestyle … Read more