Walkaroo has launched a new campaign featuring brand ambassador Varun Dhawan, anchored around the brand’s philosophy – “When you don’t know what to do, Walk. Walk. Walkaroo.” Set against the backdrop of a neighbourhood talent show, the film opens with the warm, familiar energy of a local community gathering. The tone shifts when a contestant … Read more
Asian Footwears has struck a strategic partnership with Indian Railways, securing naming rights for Platforms 14, 15, and 16 at New Delhi Railway Station. Brand ambassador and former India captain Mahendra Singh Dhoni will front the visibility push, with his imagery featured prominently across the newly named ‘Asian Footwears Platform 14′, ’15’, and ’16’. The … Read more
LIONS, the parent organisation of Cannes Lions, Effie, WARC and Contagious, is rolling out a new global model built around regional platforms in North America, APAC and MENA – designed to give creative and marketing communities year-round access to its intelligence, learning programmes and networks, tailored to local markets. Cannes Lions stays the anchor of … Read more