Cetaphil has launched a new campaign, ‘Skin Barrier Strong. Toh Skincare Routine On’, for its moisturizer range, turning the spotlight on a step that can get overlooked as routines become more crowded. Consumers are now juggling skincare products, makeup, active ingredients and multiple routines, often all at once, and the campaign positions moisturization as part … Read more
Marico has raised its advertising, sales and promotion (ASP) investments in Q2 FY27, saying it is continuing to back brand building and growth initiatives. In its quarterly update for the period ended September 30, 2026, the company expects double-digit revenue growth and operating profit growth in the mid-twenties. Gross margin is also set to improve … Read more
Fastrack Perfumes has launched a new film with actor Pratibha Ranta to introduce its gourmand fragrance collection, using food as the route into scent. Built around the ‘Deliciously Addictive’ proposition, the film steers away from conventional fragrance descriptions and instead relies on food cues and indulgent visuals to show viewers how each perfume smells. Link: … Read more
Period ads have spent decades talking to girls. This Daughter’s Day, Stayfree (Kenvue) and Team WPP turned to the people who shape how awkward the topic feels: boys. The campaign, #BetaStayfreeLeAana, starts from a simple observation. Period shame doesn’t just live in bathrooms and bedrooms. It gets passed around in friend groups, where teasing and … Read more
Zouk, the Indian, cruelty-free lifestyle brand, has teamed up with creative agency The Script Room for its latest campaign starring brand ambassador Kriti Sanon. Titled ‘Always Holding Your Hand’, the campaign is now live across Zouk’s digital and social platforms and turns the everyday role of a bag into a story about companionship. The idea … Read more
Nitesh Bhasin returns to Nestlé India to lead marketing for NESCAFÉ Sunrise and NESTEA, following his global brand management stint with the Food SBU in Switzerland. He will focus on strengthening the brands and building meaningful consumer connections in his new role.
Skydance Corporation announced on October 6 that it has completed its acquisition of Warner Bros. Discovery, creating a combined company named “Skydance.” Its Class B shares begin trading on the NYSE today under the ticker “SKYD,” while WBD shares have ceased trading on NASDAQ. WBD shareholders received $31.01666668 per share in cash. The merged business … Read more
JioHotstar, India’s largest streaming platform, has entered the Middle East and North Africa, joining the UK, Canada and Singapore in its expanding global lineup. Through a partnership with STARZPLAY, it will operate as a dedicated destination within the STARZPLAY app and website, bringing one of the world’s most important South Asian markets into its fold. … Read more