Mantra Properties has named Ranbir Kapoor the face of its brand through a prequel film created by Alchemist and directed by Manish Porwal, Managing Director, Alchemist Group. Instead of the actor vouching for the developer, the film flips the format: Ranbir does the asking, while Mantra MD Rohit Gupta, playing himself, makes the case for … Read more
Advertising has spent years fighting for a few seconds of attention. Now brands may be competing for something bigger: the viewer’s next episode. Microdramas, short episodic stories built on cliffhangers and dramatic twists, run one to three minutes and are designed for mobile. Much like the soap operas that once kept households glued to the … Read more
Zee5 has launched Zee5 Audience Platform (ZAP), an advertiser platform powered by Saptharushi, a privacy-first audience intelligence and federated data collaboration company. It blends Zee5’s viewing and engagement data with consented behavioural and transactional signals from partners, helping advertisers build cohorts around category relevance, intent and purchase behaviour. Data stays within each partner’s environment, with … Read more
Tata Starbucks has elevated Mitali Maheshwari to Director – Product & Marketing. She joined the coffeehouse chain in April 2024 as Head of Product & Marketing, following a decade-long stint at Red Bull India. With over 14 years of experience in consumer marketing, she brings expertise in brand management, product development and customer experience.
Luminous Power Technologies has released a Diwali film, #SochKaDiya, that looks beyond traditional festive lights to celebrate imagination, innovation and solar energy. Built around a young boy’s curiosity and his idea of harnessing the sun, the film links the spirit of Diwali, a festival of light, with the power of unconventional thinking. The story unfolds … Read more
Homegrown menswear label SNITCH has stepped into the innerwear category, widening its portfolio beyond fashion-led apparel and outerwear into everyday essentials. To mark the launch, the brand has rolled out a campaign titled ‘The Trick Is in the Comfort’, which places comfort at the heart of its communication. Link: https://www.instagram.com/reel/De_3MjDsK6x/?utm_source=ig_web_copy_link&xtok=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA== The campaign features men dressed … Read more
Netplus Broadband has appointed actors Ammy Virk and Tania as its brand ambassadors, unveiling a new campaign that puts the duo at the centre of its communication. The move marks a fresh chapter for the broadband brand as it looks to deepen its connect with households across North India. The association comprises three ad films … Read more