Luminous Power Technologies has released a Diwali film, #SochKaDiya, that looks beyond traditional festive lights to celebrate imagination, innovation and solar energy. Built around a young boy’s curiosity and his idea of harnessing the sun, the film links the spirit of Diwali, a festival of light, with the power of unconventional thinking.
The story unfolds in a family busy with Diwali preparations, where the boy wonders who switches on the sun’s lights. After watching the sunrise, he tries sharing his discovery, but the festive rush leaves little room for his question. Just as his enthusiasm fades, a power cut hits the neighbourhood. Looking at their dimly lit home and the bright house opposite, he spots solar panels on the neighbouring rooftop, bringing the family closer to understanding what the sun’s energy can do.
By placing a child at the centre of an energy-led narrative, the campaign humanises innovation and brings solar into the festive conversation. It closes with the line ‘Apni soch ka diya jalao’, urging audiences to embrace fresh perspectives, and carries the message that real illumination goes beyond physical light. Simply put: meaningful innovation often begins with one unexpected question.
Neelima Burra, Chief Strategy and Marketing Officer, Luminous Power Technologies, said the film captures festive warmth through a curious young child’s eyes. She hopes it brings a smile and inspires viewers to see the possibilities around them.
