No Indian entries shortlisted in Innovation Lions category
FCB India has earned the country’s first shortlist at the 2025 Cannes Lions International Festival of Creativity, securing a spot in the prestigious Dan Wieden Titanium Lions category. The shortlisted campaign, titled “Lucky Yatra,” tackled the issue of ticketless travel on Indian trains by offering positive incentives for ticket purchases, shifting the approach from penalties to rewards.
The Titanium Lions celebrate breakthrough ideas that challenge the boundaries of creativity and redefine the marketing landscape, making FCB India’s recognition a significant achievement on the global stage.
However, in the Innovation Lions category, no Indian agencies were shortlisted this year.
The remaining shortlists for Cannes Lions 2025 will be announced over the course of the festival, from June 14 to 18. The event itself is scheduled to take place in Cannes, France, from June 16 to 20.
