To mark World Environment Day, HDFC Mutual Fund has launched the fifth edition of its flagship sustainability initiative, #NurtureNature 5.0, in alignment with the United Nations’ 2025 theme: “Ending Plastic Pollution.”
This year’s campaign reinforces the brand’s commitment to sustainability by giving plastic waste a purposeful second life. Continuing its legacy of environmental stewardship, HDFC Mutual Fund aims to inspire individuals to take small yet impactful steps toward a cleaner, greener future.
Campaign Highlight: SIPs with a Social Impact
As part of the initiative, from June 5 to June 12, 2025, for every new Systematic Investment Plan (SIP) registered digitally in select HDFC Mutual Fund schemes, the schemes will contribute ₹100 towards providing school bags made from recycled plastic waste for children in need.
Beyond Recycling: A Bag of Dignity
These school bags do more than just recycle plastic—they:
- Prevent plastic waste from entering oceans, landfills, and streets
- Offer children a means to carry their books, dignity, and dreams
- Turn environmental waste into a tool for empowerment and education
Leadership Insight
Navneet Munot, Managing Director & CEO, HDFC Asset Management Company, stated:
“At HDFC Mutual Fund, we believe every investment-financial or environmental-is a step toward a better tomorrow. Sustainability isn’t just a commitment; it’s a shared responsibility. Through #NurtureNature 5.0, we’re proud to give plastic waste a meaningful second life by turning it into school bags that empower children and protect the planet. By linking SIPs with a tangible act of giving, we’re enabling investors to be part of a greater purpose-where smart financial choices support environmental and social progress.”
Supporting Mission LiFE
The initiative also contributes to the Government of India’s Mission LiFE (Lifestyle for Environment), which encourages citizens to adopt sustainable practices in daily life-promoting a lifestyle that benefits both people and the planet.
