The ad film will be featured across the brand’s digital platforms and social media channels.
Kotak Life new ad
This Father’s Day, Kotak Mahindra Life Insurance Company Ltd. (“Kotak Life”) honours the quiet yet powerful presence of fathers with a new emotional film titled “Viraasat”. The campaign is a heartfelt tribute to the unseen legacy dads leave behind-values like protection, kindness, courage, and resilience that shape lives silently and profoundly.
“Viraasat” captures these everyday legacies through intimate, relatable moments that reflect how fathers often lead from behind the scenes. Without seeking praise or spotlight, they pass down wisdom and strength through quiet gestures, becoming a foundation for their children’s growth.
Ashish Nair, chief marketing officer and head of customer value management and health tech at Kotak Life, commented:
“This film is a tribute to the fathers whose influence is felt more than seen. Their legacy lives on in the values they quietly instil-shaping who we are and how we live. At Kotak Life, we honour this enduring bond that defines generations.”
The film will be rolled out across Kotak Life’s digital platforms and social media channels, offering viewers a reflective look at the often-unspoken contributions of fatherhood.
