From a bold concept to trendsetting D2C powerhouse, here’s the story of Snitch-five years of fashion, fun, and fearless growth:
Year 1: The Launch
Founded in 2020 with a vision to disrupt menswear retail, Snitch entered the scene offering 48-hour delivery, daily style drops, and a constantly refreshed selection. It wasn’t just a brand-it was a promise: fresh fashion fast, no matter what.
Year 2: Speed Becomes Signature
By Year 2, Snitch stood apart with its lightning pace. Daily drops, a wide range of over 7,000 styles, and a focus on urban youth created buzz. Brand loyalty didn’t just emerge-it took off, earning Snitch a reputation as a favorite among Gen Z and millennials.
Year 3: Creativity at Core
On its 3rd anniversary, Snitch leaned hard into creative storytelling. The “Snitch Anonymous” campaign, featuring witty reenactments of fashion addicts in a support group, showcased boldness with humor while doubling down on the brand’s cultural DNA.
Year 4: Funding & Expansion
With strong investor backing, Snitch secured fresh funding in Year 4. That fuelled bold ambitions: offline retail expansion, deeper investments in user experience, and upgrades across technology, logistics, and design.
Year 5: Community-Driven Milestone
Today, Snitch rings in Year 5 with its biggest-ever birthday sale-a flat 50% off from July 4–6 – celebrated with another “Snitch Anonymous” film. The spot captures die-hard fans confessing their obsession as sale alerts spark playful chaos—humor, community, and unfiltered brand love in one.
Founder Siddharth Dungarwal credits this success to the community:
“These five years have been full of learning and love, and none of it would be complete without acknowledging the community that’s been our biggest strength.”
Creative partner Verve Media, led by Mayur Gole, added:
“Quick turnaround and strong brand sync helped us deliver something hilarious and distinctly Snitch.”
What Makes Snitch Tick
- Speed: 48‑hour delivery, daily new styles
- Scale: 7,000+ styles and growing
- Voice: Bold, self-aware, humour-rich campaigns
- Community Focus: Turning loyal fans into brand champions
- Omni-Channel Future: Online depth + offline expansion underway
Looking Ahead
As Snitch heads into its next five years, expansions into physical stores, a seamless shopping experience, and further innovation are on the horizon. But one thing’s clear: Snitch’s brand of bold, community-driven, culture-first fashion will continue to define its journey.
Happy 5th birthday, Snitch. Here’s to another half-decade of style, speed, and unapologetic fun!
