‘AD’, the contemporary ready-to-wear brand from the House of Arvind, has announced the appointment of Raghav Juyal – actor, dancer, and youth icon – as its new brand ambassador. Known for his individuality, charm, and distinctive style, Raghav perfectly represents the brand’s ethos of comfortable, breathable, and stylish everyday fashion designed for today’s generation.
Brand & Leadership Perspective
Commenting on the announcement, Pranav Dave, Chief Business Officer – Retail & Knits, Arvind Limited, said:
“Raghav Juyal’s effortless style and individuality align seamlessly with our brand philosophy. ‘AD’ is about creating versatile, easy-to-wear fashion that integrates into our consumers’ everyday lives, helping them look and feel confident. Raghav personifies that spirit with his relatable and charismatic personality.”
Raghav Juyal on the Association
Expressing his excitement, Raghav Juyal said:
“I’m thrilled to be associated with ‘AD’ from the House of Arvind. The brand stands for fashion that is relaxed yet stylish – something that resonates with my personal style. Comfort is a priority for me, and ‘AD’ delivers on that while staying on-trend. I look forward to this partnership and connecting with people who love fashion that feels as good as it looks.”
Elevating Everyday Fashion
‘AD’ continues to redefine everyday fashion with stylish, breathable, and versatile apparel tailored for the modern lifestyle. Its collections focus on seamlessly transitioning from work to leisure, making it a preferred choice for fashion-conscious consumers.
With Raghav Juyal joining as the face of the brand, ‘AD’ is set to roll out a new campaign across digital platforms, retail stores, and marketplaces – celebrating the idea of effortless, confident, and contemporary everyday fashion.
The collection is now available at The Arvind Store, Myntra, and other leading e-commerce platforms, offering easy access to consumers who seek trend-driven, comfortable apparel.
