Birla Tyres has announced its partnership with the DP World Asia Cup 2025 as the tournament’s Official Tyre Partner, reinforcing its association with one of cricket’s most celebrated events and enhancing its visibility across international and domestic markets.
Celebrating Performance & Endurance
The DP World Asia Cup, a premier continental tournament that unites millions of cricket fans, provides Birla Tyres with the perfect platform to showcase its core brand values – performance, reliability, and endurance.
Speaking about the partnership, Mr. Anurag Choudhary, CMD & CEO of Himadri Speciality Chemical Ltd, said:
“Becoming the Official Tyre Partner of the DP World Asia Cup 2025 is a proud moment for all of us at Birla Tyres. Cricket is more than just a sport – it is an emotion that unites millions across borders.”
Adding to this, Dr. Chandra Narain Maheswari, Whole-Time Director & CEO of Dalmia Bharat Refractories Limited, remarked:
“This partnership allows us to deepen our connection with cricket fans worldwide while underscoring our brand’s commitment to resilience, trust, and high performance.”
Strengthening Brand Presence
For decades, Birla Tyres has been a trusted name in the tyre industry with a wide presence across segments and an expanding global footprint. This association with the DP World Asia Cup 2025 is expected to further boost its brand visibility, reinforcing Birla Tyres’ positioning as a partner in mobility, progress, and growth.
