Boldfit has announced that Indian tennis legend Sania Mirza has joined the brand as both Athlete and Investor, marking a major push into the racket sports category.

Through this partnership, Sania and Boldfit will co-create a new line of tennis rackets and pickleball paddles tailored for Indian players. With pickleball emerging as the world’s fastest-growing sport and gaining traction across age groups in India, the collaboration aims to make quality equipment more accessible, aspirational, and performance-driven.

“Tennis has given me everything, and now I want to give back by making the sport more accessible in India. Pickleball too is booming as a sport for all ages. With Boldfit, I can channel my years of experience into designing gear that is lighter, durable, and suited for Indian players. I believe this will inspire more people to pick up a racket and fall in love with these sports,” said Sania Mirza.

Founded in 2018 and headquartered in Bengaluru, Boldfit has grown into a trusted name for high-performance apparel, footwear, and sports equipment built with cutting-edge design and quality.

“Sania isn’t done making history, and we’re thrilled she’s beginning this bold chapter with us. Together, we’re creating products that bring professional insight to aspiring players in tennis and pickleball. At Boldfit, we’re building the sports brand India deserves,” said Pallav Bihani, Founder & CEO, Boldfit.

The move also strengthens Boldfit’s growing athlete-investor roster.

“What Sania has achieved is unmatched. Her presence at Boldfit goes beyond equipment-it’s about inspiring millions to embrace sport as a lifestyle,” added KL Rahul, Boldfit Athlete & Investor.

With this collaboration, Boldfit sets its sights on becoming India’s leading racket sports brand, combining innovation with the expertise of sporting icons.