Yum! Brands has appointed Manish Guptaa as its new Chief Marketing Officer. Previously Chief Digital and Technology Officer, Guptaa drove the brand’s digital-first strategy by integrating marketing, data, and technology to power business growth. With a career spanning Maruti Suzuki, Spice Mobile, Karbonn Mobiles, and Jubilant FoodWorks, he has built expertise across marketing, digital innovation, and strategic tie-ups, before rising through leadership roles at Yum! Brands to now head its global marketing mandate.