Nutraceutical brand Own Your Body (OYB), founded by Rama Krishna Reddy, Ravi Krishna Reddy, and Srinivas Reddy, has onboarded actor Hrithik Roshan as its new brand ambassador.

The partnership supports OYB’s mission to deliver high-quality, natural, and science-backed wellness solutions to a wider Indian audience. Known for his disciplined and balanced lifestyle, Roshan will feature in campaigns and digital initiatives encouraging millennials and working professionals to adopt mindful wellness practices.

Speaking on the association, Rama Krishna Reddy, Co-founder & CEO, said:

“Consumers today are more health-conscious but often encounter nutraceutical products lacking transparency or consistency. At OYB, we aim to bridge this gap with safe, natural, and scientifically validated solutions. Hrithik was the natural choice – his disciplined approach to health and wide appeal perfectly mirror our mission of empowering people to take charge of their wellness.”

Hrithik Roshan added:

“For me, health has always been about balance, discipline, and making small, intentional choices every day. That’s why I connected with Own Your Body. Together, we want to inspire people to focus on what they consume as the first step toward real fitness.”

OYB’s product portfolio includes stress relievers, energy boosters, and daily wellness supplements, crafted from natural, vegan, and organic ingredients. Developed by AYUSH scientists and tested in NABL-accredited labs, the range is sugar-free, gluten-free, and free from artificial fillers.

The products are available across leading marketplaces, quick commerce platforms, and OYB’s direct-to-consumer website. With Roshan onboard, the brand plans to expand into new wellness categories and launch a series of digital-first campaigns to drive awareness and adoption.