Times Play, the digital-first OTT platform from Times Network, has officially launched in the United States via Sling TV, marking its international debut.
The platform features a curated mix of Bollywood shows, short-form series, lifestyle content, and documentaries, designed to engage, entertain, and connect deeply with the Indian diaspora. With tailored programming, Times Play aims to offer US-based audiences an immersive entertainment experience that reflects their cultural roots.
This launch complements Times Network’s existing offerings in the region – Times Now, Times Now Navbharat, ET Now, Times Now World, and Zoom – already available through Sling, DISH, and Sling Freestream subscriptions.
A Times Network spokesperson said, “We are thrilled to bring Times Play’s curated content to audiences in the United States via our partnership with Sling TV. By offering popular shows spanning Bollywood, lifestyle, food, and documentaries, we aim to deliver a fresh and engaging entertainment experience that resonates with the diaspora. This launch is an important milestone in Times Network’s efforts to expand the reach of its premium content globally.”
With Times Play now accessible on Sling TV, Times Network reinforces its commitment to providing high-quality, culturally relevant entertainment to multicultural audiences in the U.S., expanding its international footprint and connecting with viewers far beyond India.
