Mumbai: American sportswear brand Gant has announced Bollywood actor Shahid Kapoor as its Brand Ambassador in India, reinforcing the brand’s vision to deepen its presence in one of the fastest-growing fashion markets globally. The collaboration launches with Gant’s new campaign, “Button Up. Build Your Story,” celebrating individuality, resilience, and self-expression.

“Style for me has always been about authenticity, wearing something that not only looks good but tells your story,” said Shahid Kapoor. “Partnering with Gant is exciting because its legacy of effortless sophistication and belief in progress and self-expression resonates deeply with me. I’m proud to represent Gant and inspire people to build their own stories.”

The campaign features an emotionally engaging film, with Shahid Kapoor embodying the brand’s ethos of individuality and self-expression. His effortless style and confidence bring the narrative to life, making him a perfect fit for Gant’s vision of modern, heritage-rooted fashion storytelling in India.

Fredrik Malm, EVP of Global Commercial, Brand & Product at Gant, said, “Gant has always created a modern identity rooted in heritage. Shahid Kapoor, with his confidence and style, is a natural choice. This partnership strengthens our connection with Indian consumers and brings them closer to Gant’s world of culture, lifestyle, and elegance.”

Pawan Khandelwal, Managing Director, Samarth Lifestyle, added, “With Shahid Kapoor as our Brand Ambassador, Gant is taking a bold step to elevate its presence in India. His style aligns perfectly with our vision, and we aim to deliver a world-class fashion experience while expanding our footprint.”

Gant plans to double its exclusive brand stores to 50 in the next two years, reaffirming its commitment to the Indian market while continuing to uphold its 75-year global legacy.