Prime Video has unveiled a witty, creator-led promo for The Family Man 3, bringing together internet favourites Samay Raina, Apoorva Mukhija, and Tanmay Bhat to “train” Manoj Bajpayee’s iconic character, Srikant Tiwari – only to be hilariously outsmarted by him. The promo, packed with playful roasts and meta humour, sets the tone for the show’s much-anticipated third season, premiering November 21, 2025.
Video Link: https://www.youtube.com/watch?v=ghGOk35E7cA
In the video, the trio takes turns giving Srikant “survival tips” for his next mission, but Bajpayee’s deadpan wit turns the tables – from mocking Raina’s cancelled show to teasing Mukhija about her follower count and joking about Tanmay’s YouTube channel “shutting down.” The segment wraps up with an unexpected cameo by Raina’s real-life bodyguard, adding another layer of comic chaos.
Joining Bajpayee in The Family Man 3 are Jaideep Ahlawat and Nimrat Kaur, bringing new intrigue to the hit spy franchise.
This collaboration reflects Prime Video’s evolving marketing strategy – fusing pop culture, internet humour, and influencer-driven storytelling to build anticipation and viral reach. Similar campaigns, like the Paatal Lok 2 spoof featuring Raina, Rinku Singh, and Farida Jalal, showcased the platform’s knack for creating meme-ready moments that resonate across audiences.
With this campaign, Prime Video continues to blur the lines between entertainment and digital fandom, using creators not just as promoters but as storytellers in the streaming era.
