A blend of live action and AI revisits defining moments from the company’s history.
Publicis is approaching its centenary, a journey that began in 1926 with a small creative hot shop in Montmartre and evolved into a global communications group built on creativity, data and technology. Across this period of transformation, one ritual has never changed: the annual Wishes.
Video Link: https://www.youtube.com/watch?v=ZBjuQ8WRLLg
To usher in the company’s next century, this year’s edition has been created by Publicis Conseil, the agency founded by Marcel Bleustein-Blanchet. The film merges live-action performances with advanced AI production techniques powered by the Groupe’s proprietary platforms. Through this hybrid approach, it revisits milestones that shaped Publicis over the past hundred years – from wartime disruption and economic downturns to technological revolutions and a global pandemic.
The film also articulates the Groupe’s ambition as it prepares for the century ahead, reaffirming its intention to continue leading and reshaping the industry.
Arthur Sadoun, Chairman and CEO, Publicis Groupe, said:
“2026 will be a very special year, as we complete our first century – one in which we transformed a small Montmartre shop into the industry’s largest holding company. It’s a century marked by resilience, with the Groupe rising from the ashes three times and reinventing itself many more. That spirit is captured in our Wishes: a lion never gives up.”
He added that Publicis’ second century will begin in the era of AI. “This film is a human, historical and technological odyssey that unites our creative talent with our unmatched AI production capabilities. It embodies our belief that the future of AI is our people.”
Credits
Publicis Conseil
Global CEO/CCO / CEO-CCO Publicis Conseil / CCO Publicis Groupe France: Marco Venturelli
Agathe Bousquet – Présidente Publicis Groupe France & Publicis Conseil
Alexis Ben Behe – Executive Creative Director
Maud Robaglia – Creation Director
Gurvan Prioul – Creative & UX Design Director
Hamza Ben Maadoum – Junior Art Director
Production: Prodigious Paris
CEO: Christopher Thiery
MD: Caroline Petruccelli
Executive Producer: Yann Dubois
Post-Producer: Cédric Herbet
VFX Creative Director: Nico Vogel
DOP: Nicolas Loir
Sound: Damien Perrolaz
Production Director: Marie Caron
Audio Production: Prodigious
Sound Producer: Martin Sumeire
Mix & Sound Design: KOUZ
