PepsiCo India has launched two ready-to-eat snacking kits under its Doritos and Kurkure brands. The Doritos Loaded Nachos Kit brings a restaurant-style experience home, while the Kurkure Mast Bhel Kit Chinese Style gives the popular street snack a Desi-Chinese twist. The launches mark an expansion of both brands into formats that go beyond individual snacking, giving consumers a ready way to recreate restaurant-style and street-style flavours at home.
Both kits can be assembled in just a few minutes and are aimed at occasions such as movie nights, house parties and family get-togethers. They are being sold through e-commerce and quick-commerce platforms, making them accessible to consumers across the country.
Speaking about the launches, Sriram Iyer, marketing director, Quaker, Red Rock Deli and White Space Innovations, PepsiCo India, said the formats build on the flavours and crunch associated with Doritos and Kurkure. He added that the company is looking to identify emerging consumption occasions and make snacking more interactive at home.
The Doritos Loaded Nachos Kit is priced at Rs 225 for 226g and includes Doritos Nacho Cheese chips, Black Bean and Tomato Salsa, Pineapple Salsa and Cheese Sauce. The Kurkure Mast Bhel Kit Chinese Style costs Rs 110 for 150g and combines Kurkure Shots and Jowar Crisps with Schezwan and Manchurian sauces. Both are available on quick-commerce platforms across India, making them easy to order for any get-together at home.
