Swiggy has teamed up with Curefoods to launch a nationwide, 40-day exclusive high-protein food campaign designed to make nutritious eating more accessible, exciting, and affordable. The initiative brings together four of Curefoods’ most popular brands – EatFit, HRX by EatFit, Olio – The Wood Fired Pizzeria, and Sharief Bhai – each featured for a 10-day phase with specially curated high-protein menus starting at ₹249.
The campaign spans 100 outlets across 13 major cities, including Bengaluru, Hyderabad, Delhi-NCR, Mumbai, Chennai, Pune, Mysore, and Coimbatore. All participating dishes will gain spotlight placement through a dedicated entry point on the Protein section of the Swiggy app.
The roll-out is currently live with HRX by EatFit until 9 December, offering bowls, burgers, salads, and Indian-protein staples such as Greek Chicken Salad, Peri Peri Chicken Burgers, Rajma Red Rice Meals, and Burrito Bowls. From 10–19 December, Olio will introduce a high-protein multigrain pizza lineup featuring both vegetarian and non-vegetarian options. The final phase, 19–28 December, will spotlight Sharief Bhai’s premium biryani collection, including Shahi Mutton Dum Biryani and Chicken Kheema Biryani.
Deepak Maloo, Vice President – Food Strategy at Swiggy, says the shift toward protein-forward eating in India is accelerating, with affordability and variety driving demand. The campaign builds on recent launches like EatFit’s protein-focused menu and reinforces Swiggy’s ambition to create one of India’s most widespread and enjoyable high-protein food ecosystems.
