Wellbeing Nutrition has expanded into the kids’ health segment with the launch of Wellbeing Kids Superfuel, a clean-label daily milk mix formulated for children aged seven and above. The product marks the brand’s entry into a new category while staying rooted in its science-backed, transparency-led approach to nutrition.

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Developed using clinically researched ingredients, Superfuel is designed to support holistic growth, immunity and cognitive development. The formulation includes high-quality protein, essential vitamins and minerals, Omega-3 DHA for brain health, colostrum for immunity, and a blend of probiotics and prebiotic fibre to aid digestion. It also features calcium and Vitamin D to support bone development, along with micronutrients linked to vision and overall wellbeing. The mix is sweetened with monk fruit and contains no refined sugar, aligning with the brand’s clean nutrition philosophy.

According to consumer insights gathered by Wellbeing Nutrition, parents are increasingly seeking clearer labels and scientifically validated products to support their children’s daily nutritional needs-an expectation the brand aims to meet with Superfuel.

Avnish Chhabria, founder of Wellbeing Nutrition, said: “With Wellbeing Kids Superfuel, we are entering an important new category while maintaining our core focus on science and complete wellbeing. Parents want transparency and credibility in what they give their children, and this product reflects that need. Superfuel is designed to keep the nutrition free from mischief, so kids can save all the mischief for their world of curiosity and play.”

Wellbeing Kids Superfuel is available in Creamy Vanilla and Milky Chocolate flavours, offered in a 400g pack priced at ₹949 on the brand’s website and Amazon.