The campaign spotlights five-minute shampoo hair colouring, emphasising speed, simplicity and the brand’s ambition to make fast grooming more accessible.
Streax has onboarded cricketer Jasprit Bumrah as the face of its shampoo hair colour range, unveiling the association through a new campaign titled ‘Main Fast, Streax Super-Fast.’ The film draws a parallel between Bumrah’s reputation for precision and dependability and the product’s quick-application, five-minute colour promise.
Video: https://www.youtube.com/watch?v=RcB9cv4BNO0
The shampoo-format colour, starting at Rs 15, offers an easy, mess-free application designed to democratise quick grooming. With strong market presence across West, North and East India, Streax aims to further expand adoption by positioning the format as a convenient and affordable colouring solution.
Priyancka Puri, Sr VP – Marketing, Hygienic Research Institute, said: “We’re thrilled to welcome Jasprit Bumrah to the Streax family. Streax has always been about beauty, confidence and everyday glamour – and our Shampoo Hair Colour brings that promise alive in the fastest way possible. Consumers today want instant results, and our super-fast formula delivers vibrant colour within minutes without compromising shine or quality. Bumrah’s precision and high-impact presence make him the ideal ambassador for a brand built on speed and confidence. ‘Main Fast. Streax Super-Fast.’perfectly captures what we aim to bring to the category.”
Commenting on the partnership, Bumrah – represented by RISE Worldwide – said: “Consistency defines my game and the way I carry myself. Partnering with Streax felt natural because their Shampoo Hair Colour reflects what I value: speed, confidence and trustworthy results. Main fast, Streax super-fast is a sentiment I genuinely connect with.”
The campaign will be promoted across television, digital channels and social media.
