YouTube has been announced as the official global partner for the Academy Awards in 2029, marking a significant moment in the evolution of how the world’s most prestigious film ceremony engages with global audiences. The partnership reflects the Academy’s growing focus on digital-first platforms to expand reach, relevance and real-time engagement, especially among younger viewers.

As part of the association, YouTube will work closely with the Academy of Motion Picture Arts and Sciences to deliver immersive Oscars-related content before, during and after the ceremony. This is expected to include exclusive creator-led programming, behind-the-scenes access, red-carpet moments, highlights, and interactive fan experiences designed for a global, mobile-first audience. The collaboration aims to complement the traditional broadcast while deepening year-round engagement with cinema lovers worldwide.

For YouTube, the partnership strengthens its position as a central destination for premium entertainment and cultural moments. The platform has increasingly become a key space for film studios, creators and award shows to connect directly with audiences through long-form content, Shorts, live streams and community-driven formats. Becoming the Oscars’ official global partner reinforces YouTube’s role in shaping how major cultural events are discovered and experienced.

The Academy, meanwhile, gains access to YouTube’s vast global reach, data insights and creator ecosystem, helping it tell film stories in more inclusive and innovative ways. With audiences increasingly consuming awards content beyond linear television, the move signals a strategic shift toward platforms that blend scale with interactivity.

As the Oscars look ahead to 2029, the YouTube partnership represents a convergence of legacy and modern media-bringing together cinematic excellence and digital storytelling to engage the next generation of film fans across the world.