Duroflex has marked its foray into the motion sofa category with the launch of the Avalon Elite mov.E range, expanding its portfolio beyond sleep solutions into living room furniture. Fronted by actor Krithi Shetty, the launch signals the brand’s intent to cater to evolving urban lifestyles where comfort, functionality, and smart design play a central role.

The Avalon Elite mov.E range comprises motorised recliner sofas designed specifically for modern homes with limited space. A key highlight of the range is Zero Wall Technology, which allows the sofa to fully recline without needing extra clearance from the wall. This feature makes the product particularly relevant for compact urban living spaces, where optimising every inch is essential.

Built with pocket spring support, the sofas aim to deliver enhanced comfort and ergonomic support. The range also includes in-built USB ports, catering to contemporary usage habits and adding everyday convenience. Designed to blend seamlessly with modern interiors, the sofas are available in three colour variants-Hawaiian Sunset Orange, Griffin Grey, and Hunter Green.

Commenting on the launch, Ullas Vijay, Chief Marketing Officer, Duroflex Group, said that while homes are getting smaller, the need for comfort continues to grow. He highlighted that the Zero Wall Technology reflects Duroflex’s focus on engineering solutions that align with how consumers live today. Vijay added that the brand is extending its expertise from orthopedic sleep support to addressing the physical and emotional stress of modern lifestyles, positioning itself as a holistic comfort solutions provider.

With the introduction of the Avalon Elite mov.E range, Duroflex strengthens its presence in the furniture segment. The collection is available online as well as at select Duroflex retail stores across India, reinforcing the brand’s commitment to innovation-driven comfort for contemporary homes.