Arvind Fashions has moved to consolidate its position in the youth and casualwear segment by acquiring Flipkart Group’s minority stake in Arvind Youth Brands Private Limited. The company will purchase Flipkart India’s entire 31.25% holding for Rs 135 crore, making the Flying Machine business a wholly owned subsidiary of Arvind Fashions.
The transaction will be carried out through a share purchase agreement, the Bengaluru-based apparel major confirmed in a regulatory filing. With this acquisition, Arvind Fashions takes full strategic and operational control of one of India’s most established denim and youthwear labels.
Arvind Youth Brands operates in both wholesale and retail formats, offering apparel and accessories under the Flying Machine brand. Known for its long-standing presence in India’s denim market, the brand has evolved to cater to younger consumers across offline and online channels. For the financial year ended March 31, 2025, the unit reported a turnover of Rs 432.16 crore.
However, the brand has seen a gradual softening in revenues over the last three years. Turnover declined from Rs 472.38 crore in FY23 to Rs 458.24 crore in FY24, before settling at Rs 432.16 crore in FY25. This trend mirrors broader challenges in discretionary spending and heightened competition within India’s fashion and lifestyle retail space.
Commenting on the development, Amisha Jain, managing director and CEO of Arvind Fashions, acknowledged Flipkart’s contribution in strengthening Flying Machine’s digital footprint. She noted that while ownership will now be fully with Arvind Fashions, the company intends to continue its collaboration with Flipkart for online distribution. At the same time, Flying Machine will look to expand its reach across multiple digital platforms and marketplaces, alongside its physical retail presence.
