Crunchyroll, the global anime streaming platform, has partnered with Indian cricketer Shubman Gill to strengthen anime’s growing cultural presence in India. The collaboration underscores anime’s expanding appeal among Gen Z and millennial audiences, bridging the worlds of sports and storytelling.

The partnership focuses on fan-centric initiatives and cultural moments, combining cricket’s mass appeal with anime’s immersive narratives. Beyond streaming, anime in India is increasingly intersecting with theatrical releases, gaming, and music, creating multi-platform engagement opportunities. Gill’s involvement aims to introduce anime to new audiences while resonating with fans who value passion, discipline, and dedication-qualities shared by both cricket and anime storytelling.

Akshat Sahu, VP of GTM & Partnerships Marketing, APAC & MENA, Crunchyroll, said, “Whether it’s on the field or on screen, both cricket and anime celebrate dedication and perseverance. Partnering with Shubman Gill gives us a great opportunity to connect with a growing anime fanbase eager to explore the world of anime.”

Gill added, “I’m new to the anime world, but I relate to how both cricket and anime revolve around instinct, conviction, and moments that matter. This collaboration opens exciting ways to engage fans and explore anime storytelling creatively.”

Crunchyroll currently offers over 850 anime titles globally, including more than 130 dubbed in Hindi, Tamil, and Telugu. In India, subscription plans start at ₹79/month, granting access to one of the world’s largest dedicated anime libraries.

Through this initiative, Crunchyroll reinforces its commitment to local anime culture, leveraging fan communities and culturally relevant partnerships to make anime a mainstream entertainment choice in India.