Yardley London is expanding beyond personal care by stepping into India’s premium air care segment with the launch of Floralis, a new collection of home and car fragrances under Wipro Consumer Care & Lighting. The move marks a strategic extension of the iconic British brand, bringing its signature scents into everyday living spaces.
The Floralis range features air freshener sprays and air pockets, infused with Yardley’s well-known fragrances such as English Lavender and English Rose. By leveraging fragrances already familiar to consumers, Yardley aims to transform homes and cars into spaces that reflect the same premium fragrance experience associated with its personal care products.
Speaking about the launch, Manish Vyas, Business Head – Yardley & Enchanteur (India), said that modern consumers increasingly seek products that deliver experiences rather than just functionality. He added that Floralis represents a natural evolution of the Yardley brand, allowing it to preserve its heritage while adapting to the lifestyle aspirations of a new generation.
The products are now available across retail stores and e-commerce platforms. The 180 ml air freshener spray is priced at ₹169, while the 10 g Air Pocket is available for ₹70. Looking ahead, Wipro Consumer Care plans to further strengthen the portfolio with additional offerings such as car perfumes and automatic fragrance dispensers.
With Floralis, Yardley is entering a fast-growing premium home fragrance market, positioning itself as a lifestyle fragrance brand that extends beyond personal grooming to create memorable scent experiences in every corner of consumers’ lives.
