Sony Entertainment Television’s Kaun Banega Crorepati (KBC) Season 18 is proving its unmatched appeal to advertisers, heading into its August 10, 2026 premiere with over 25 sponsors already on board. Built around this season’s theme, “Sochna Padega”, the iconic quiz show continues to position itself as one of India’s most trusted and culturally relevant advertising … Read more
Zee Entertainment Enterprises (Z) has strengthened its sports portfolio by securing the exclusive broadcast and digital rights for Serie A, Coppa Italia, and Supercoppa Italiana across India, Bangladesh, Sri Lanka, Nepal, Bhutan, Afghanistan, and the Maldives. The landmark five-year agreement begins on August 22, 2026, giving football fans in the region a new destination for … Read more
Yardley London is expanding beyond personal care by stepping into India’s premium air care segment with the launch of Floralis, a new collection of home and car fragrances under Wipro Consumer Care & Lighting. The move marks a strategic extension of the iconic British brand, bringing its signature scents into everyday living spaces. The Floralis … Read more
Modern parenting brand Loopie has unveiled ‘The Metamorphosis’, a new campaign created in collaboration with custom sneaker studio Courtside that challenges traditional perceptions of parenthood. Instead of portraying parenting as a sacrifice of personal identity, the campaign celebrates it as an evolution-where passions, individuality, and caregiving can coexist. Video Link: https://www.instagram.com/reel/DbmxsJBxD2j/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Set against the vibrant … Read more
boAt has partnered with Spotify Premium to offer customers an enhanced music experience by bundling a four-month Spotify Premium subscription with select boAt audio products. As part of the offer, buyers will receive the first 12 weeks of Spotify Premium at no extra cost, giving them access to ad-free streaming, offline listening, and high-quality audio. … Read more
TVS Motor Company has awarded its consolidated media planning and buying mandate to Dentsu, ending Madison World’s long-running association with the two-wheeler manufacturer, according to multiple industry sources. The mandate, estimated at ₹180-200 crore annually, was awarded following a competitive multi-agency pitch. Dentsu will now handle integrated media strategy, planning, and buying for TVS Motor … Read more
Bubble Me has appointed The Hype Studio as its public relations and communications agency. Under the mandate, the agency will lead strategic communications, media relations, founder positioning, thought leadership, and brand storytelling for the wellness brand. Bubble Me sells a range of magnesium-based wellness products, including bath salts, balms, and supplements. The company says it … Read more
FLITE, the family fashion footwear brand from Relaxo Footwears, has signed actor Ali Fazal for its new campaign, “Style Ka Naya Andaaz.” Fazal joins existing brand ambassador Sanya Malhotra to front the push around the brand’s Buckle Collection. Video Link: https://www.instagram.com/reel/Dbf7EW-yNV7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== The campaign centres on the Buckle Collection, which FLITE positions as a range built … Read more
Saregama India posted strong Q1 FY27 numbers, with music and live events driving growth even as ad spend rose only marginally. The company’s advertisement and sales promotion expenses stood at Rs 17 crore for the quarter, up slightly from Rs 16.6 crore in the year-ago period. Revenue from operations climbed 27.4% year-on-year to Rs 263.60 … Read more
The Indian Newspaper Society (INS) has unveiled “Ink Doesn’t Lie,” a new print campaign built around a simple idea: in an age of AI-generated news and manipulated content, print’s greatest asset isn’t speed – it’s trust. As misinformation and fabricated content make it harder to separate fact from fiction, the campaign positions print as the … Read more
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