FLITE, the family fashion footwear brand from Relaxo Footwears, has signed actor Ali Fazal for its new campaign, “Style Ka Naya Andaaz.” Fazal joins existing brand ambassador Sanya Malhotra to front the push around the brand’s Buckle Collection.

Video Link: https://www.instagram.com/reel/Dbf7EW-yNV7/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

The campaign centres on the Buckle Collection, which FLITE positions as a range built for consumers who want contemporary style without giving up everyday comfort. It will roll out across three films tied to different seasons and occasions – monsoon, the festive and wedding season, and Eid – each carrying the “Style Ka Naya Andaaz” message while adapting it to the moment.

Gaurav Kumaar Dua, co-chief executive officer and whole-time director, Relaxo Footwears, said today’s consumers view style as a form of self-expression, and FLITE is evolving to match that shift. He described the Buckle Collection as a direct reflection of this approach, blending contemporary design with day-to-day comfort. Dua added that the brand is glad to welcome Ali Fazal into the FLITE fold alongside Sanya Malhotra.

Through the campaign, FLITE aims to deepen its connection with style-conscious consumers by placing the Buckle Collection front and centre across multiple seasons and occasions – positioning it as a collection built for more than one moment in the calendar.