Bubble Me has appointed The Hype Studio as its public relations and communications agency. Under the mandate, the agency will lead strategic communications, media relations, founder positioning, thought leadership, and brand storytelling for the wellness brand.
Bubble Me sells a range of magnesium-based wellness products, including bath salts, balms, and supplements. The company says it has served over 100,000 customers and previously featured on Shark Tank India.
Aman Uppal, head, Strategy & Business, The Hype Studio, said wellness in India is going through a quiet but significant shift, with consumers increasingly drawn to science-backed, ritual-driven solutions for everyday stress and recovery. He noted that Bubble Me has already built a strong proposition around magnesium as a category, and the agency is looking forward to sharpening its narrative and deepening its connection with a growing customer base.
Akshina Jindal, founder & CEO, Bubble Me, said the brand’s mission has always been to make magnesium-led wellness simple, accessible, and part of everyday routines for Indian consumers. As the company scales its product range and reach, she said strategic communication becomes central to how it tells its story and builds trust with its audience. She added that the brand is confident The Hype Studio’s expertise in storytelling and PR will help strengthen its market position while staying rooted in its core mission.
