Sony Entertainment Television’s Kaun Banega Crorepati (KBC) Season 18 is proving its unmatched appeal to advertisers, heading into its August 10, 2026 premiere with over 25 sponsors already on board. Built around this season’s theme, “Sochna Padega”, the iconic quiz show continues to position itself as one of India’s most trusted and culturally relevant advertising platforms.
Making its KBC debut as a Co-Presenting Sponsor is Google Gemini, joining returning partners Maruti Suzuki and Aditya Birla Group. The sponsor lineup spans multiple industries, highlighting KBC’s ability to attract brands across categories. UPI (NPCI), UltraTech Cement, Stable Money, PhonePe, and Gowardhan Ghee have signed on as Co-Powered by Sponsors, while Polycab, Dr. Fixit, Bharat Petroleum, Colgate, Laxmipati Sarees, and AU Small Finance Bank join as Special Partners.
The show’s Associate Sponsors include Amazon India, Kalyan Jewellers, Jaquar Lights, Ai+ Smartphone, Policybazaar, ReNew, Godrej Enterprises Group, Director Special Elaichi, ITC Aashirvaad Atta, Zed Black Agarbatti, and Bikaji. The Reserve Bank of India also continues its long-standing association with the franchise.
According to Sony Pictures Networks India, KBC’s strong family viewership, trusted host Amitabh Bachchan, and premium content integrations make it a preferred destination for brands seeking both scale and credibility. Airing Monday to Friday at 9 PM on Sony Entertainment Television and Sony LIV, KBC Season 18 once again demonstrates why it remains one of India’s most valuable advertising properties.
