London-based consumer tech brand Nothing has launched its new campaign, “Start with Nothing,” featuring actor Zeenat Aman, actor Siddhant Chaturvedi, and hip-hop duo Seedhe Maut. The film centres on the three personalities as people who broke from convention and built careers entirely on their own terms. Throughout, Nothing draws a direct line between their journeys … Read more
Former Aditya Birla Capital Group CMO Darshana Shah has launched Darshana Shah Strategic Consulting & Coaching, an independent advisory practice built around brand, growth, and customer transformation. The consultancy will work with founders, leadership teams, and organisations across a wide remit – brand positioning, digital transformation, customer experience, customer insights, go-to-market strategy, and leadership coaching. … Read more
Amazon Music has launched its first brand campaign in India, and instead of leading with specs or subscription perks, it’s leaning into something far more personal: Antakshari, the singing game that shaped how millions of Indians first fell in love with music. Directed by Neeraj Ghaywan and conceptualised by creative agency Manja, the film arrives … Read more
WPP Media has promoted Arpit Singh to Vice President – Strategy. Before this elevation, he served as Partner – Strategy at the company. With over 15 years of experience across media strategy, planning, and brand consulting, Singh has previously held leadership roles at Starcom, m/SIX, MyGate, iProspect, Mindshare, NDTV, and GroupM.
RSPL Group has unveiled a new campaign film for Ghadi Rapid Wash, its liquid detergent designed for bucket washing, aimed at building awareness around modern laundry habits among Indian households. The film opens with a nostalgic black-and-white depiction of traditional bucket washing before transitioning into vibrant colour, symbolising the shift to a fresher, more effortless … Read more
Royal Canin India has launched a new 360-degree brand campaign focused on early-life nutrition for puppies and kittens, conceptualised by 22feet, part of Omnicom Advertising India. The initiative encourages pet parents to look beyond traditional home-cooked feeding habits and understand the role of precise nutrition in a pet’s crucial early stages. With packaged pet food … Read more
Sony Sports Network has launched its ‘Festival of Sports’ campaign, bringing together a packed line-up of cricket and multi-sport action set to air across Sony Sports Network and Sony LIV between August 15 and November 29. The campaign unites four major properties under one festive-season proposition: India’s Test tour of Sri Lanka, the Women’s T20 … Read more
Mercedes-Benz has brought India into its global ‘140 Years. 140 Places.’ campaign, marking 140 years since Carl Benz patented the world’s first automobile. Three S-Class sedans are travelling across iconic Indian landmarks – from Srinagar, Kargil and Leh’s high-altitude roads to Delhi, Jaipur, Udaipur, Varanasi, Pune and Hampi – before continuing their journey across Asia. … Read more
Procter & Gamble has announced plans to acquire Thorne, a US-based wellness and supplements company known for its science-backed nutrition products, marking a fresh push into personalised preventive healthcare. The acquisition strengthens P&G Health Care’s presence in the fast-growing wellness market, where consumers are increasingly seeking tailored solutions for nutrition, self-care and overall well-being. Thorne … Read more
Bharti Airtel raised its sales and marketing spend by 25% year-on-year in Q1 FY27, even as the telecom major posted strong revenue and profit growth, signalling continued investment in customer acquisition and premiumisation. Sales and marketing expenses touched ₹3,692.9 crore for the quarter ended June 30, 2026, up from ₹2,965.9 crore a year earlier and … Read more
All Rights Reserved @2025ViralVault
