Sony Sports Network has launched its ‘Festival of Sports’ campaign, bringing together a packed line-up of cricket and multi-sport action set to air across Sony Sports Network and Sony LIV between August 15 and November 29.
The campaign unites four major properties under one festive-season proposition: India’s Test tour of Sri Lanka, the Women’s T20 Asia Cup 2026, the Aichi-Nagoya 2026 Asian Games, and India’s all-format tour of New Zealand.
The action kicks off with India’s Test series in Sri Lanka, followed by the Women’s T20 Asia Cup. Next up is the Asian Games, where India’s men’s and women’s cricket teams will look to defend the gold medals they won at the previous edition. The line-up wraps with India’s tour of New Zealand, spanning T20Is, ODIs and Tests. The campaign will run across television and digital platforms through the festive months, spotlighting key moments across all four properties.
Rajesh Kaul, Chief Revenue Officer and Business Head, Sports and International, Sony Pictures Networks India, said festivals and sport share a unique power to bring people together, and that ‘Festival of Sports’ combines these passions through a line-up spanning India’s biggest cricket contests, the scale of the Asian Games and the rising momentum of women’s sport. He added that from August through November, fans will have countless moments to cheer and celebrate, with the network aiming to make every match, medal and Indian win part of the country’s festive spirit.
