Nykaa is acquiring a 51% stake in Mumbai-based premium skincare brand Aminu for ₹32 crore in an all-cash deal, expanding its House of Nykaa portfolio and deepening its play in the fast-growing premium beauty segment. Aminu, founded in 2019 as a bootstrapped skincare startup, has become one of the top-performing premium skincare brands on Nykaa’s … Read more
DOMS, the stationery and art materials brand, has launched “Every Year Counts,” a new campaign spotlighting the small, everyday rituals that quietly shape a child’s growth – timed to coincide with the start of the new academic year. Rather than celebrating one milestone moment, the campaign turns the spotlight on recurring routines parents and educators … Read more
Mahindra Tractors has launched ‘Duniya Vich Ikko Lalkaar’, a Punjab-focused campaign anchored by a music video featuring singer Sukhbir Singh and actor-singer Parmish Verma, built around a recreated version of Sukhbir’s 1999 hit ‘Ishq Tera Tadpave’ – widely known as ‘Oh Ho Ho Ho’. Shot across Punjab’s landscapes, the video showcases the scale, power and … Read more
Birla Opus Paints has rolled out a new Onam campaign celebrating togetherness through Kerala’s cherished Pookalam tradition, built around the line “Many Colours Make a Pookalam, Many Hearts Make an Onam.” The film, set in Kerala, follows a young woman readying her freshly painted home for Onam alongside her grandmother. Drawing on childhood memories of … Read more
Marico delivered its best quarterly profit performance in 28 quarters, with consolidated revenue rising 23% year-on-year to Rs. 3,957 crore for Q1 FY27, driven by strong India volume growth and steady international momentum. The FMCG major raised its advertising and sales promotion (ASP) spend by 25% to Rs. 327 crore, now 8.3% of revenue, as … Read more
EssenceMediacom has promoted Gurjot Shah Singh to Senior Vice President. Previously part of the agency’s Client Success Leadership team, Singh joined EssenceMediacom in 2022 as Head of Digital Planning. Before that, he held leadership roles at Isobar, Dentsu Webchutney, iProspect, and Crayons Communications, bringing extensive experience across digital strategy and media.
TBWA – The Disruption Company® has launched a fresh visual identity crafted by DXD, its global design discipline, marking a new chapter for the TBWA Collective. Led by Bruno Regalo, Global Chief Design Officer and Head of DXD®, the studio already shapes visual systems for Disney+, Levi’s, TikTok, Tiffany & Co. and The Grammys. The … Read more
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